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Pitfalls of Overpricing

Sellers Advise!

The first few weeks of a property being placed on the market for sale are the most important. It is therefore crucial that your property is correctly priced from the onset.  It is our experience that it is the Buyers (and Banks) who determine the market prices, not Property Professionals or Sellers.

It is important to create a “fear of loss”.  This means that a buyer should view your property as a “good buy” and be afraid to lose out on a great opportunity.

Whereas your property is unique, buyers will still be comparing your prices to other available properties.  Buyers will consider the positives and negatives of each property, so it is wise to consider all these factors in your marketing strategy. 

From our research we have found that there are 5 key issues which are of real concern to anyone selling their property.


1. The PRICE you may get for your property.
2.  Your choice of AGENT
3.  The MARKETING Plan being effected
4.  The SERVICE you will receive
5.  The Selling FEES- how much will you pay
Please consider all 5 issues as a whole, and not just a few of them in isolation.


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